The Best Time of the Year for Your Major Event

One of the most important factors that you must consider when it comes to planning an event is the time and place that it should be held. This can be determined by the type of event that you want to host and the audience you want to reach. Before you start planning an event, it’s important that you thoroughly research the schedule and make an informed decision. Here are some tips to avoid bad timing.

Non-working Hours
One of the most common reasons why events are held during the week is to ensure that the attendees can make it to the event. An important factor you must consider is the time it should be held. If the event is held close to work hours, then it is less of an issue. If an event is held during work hours, then it can be very difficult for a large number of people to attend.

Evening Events
If you plan an event that is too late in the evening, it can be challenging for the attendees to get home. They will want to go home at a reasonable time. One of the most effective ways to avoid late-night events is to schedule early in the evening.

Food Considerations
Another vital factor that you should consider when it comes to planning an event is the type of food that you will serve. If you plan on having a full meal, schedule the event during the evening. However, if you are not planning to have a full meal, don’t plan to hold the event during dinner. It is usually assumed that the event will include a full meal, and people will show up expecting food. They might leave if they don’t find anything.

If the event is going to be an event like a cooking class, then schedule it for the evening. If you are planning on serving alcohol, then don’t hold the event during the day or in the morning when people may be going back to work.

Speakers & Venues
One of the essential factors that you should consider when it comes to planning an event is the availability of the venue. If the facility is only available at certain times, then it can be challenging to determine the exact time that the event should be held. Before you decide on a time, make sure that you talk to the location manager. This will allow you to avoid having to change the time of the event.

If you are planning on having a large number of speakers, then make sure that you talk to them about their schedule. However, don’t leave them with one particular slot, as it might not work for them. Always check with the venue and the speakers before publicizing the event.

Reference Other Events
Unless your event is unique, you might find similar events in your area. Doing so can help you find the best times for certain types of events. For instance, if the event is taking place in a specific industry, then consider holding the event at a different time to accommodate the attendees who may have other commitments.

Ask Around
Another important factor you should consider when it comes to planning an event is the type of audience that you want to reach. Before you start planning an event, it is essential to have a good understanding of the people who are interested in the event. One of the easiest ways to do this is by asking your attendees when they prefer to attend the event.

If you are planning on holding an event in a public location, then make sure that you ask the location manager when the biggest turnout was. Doing so can give you some ideas on how you can improve the event’s success. Another great way to test different times is by offering events at different times. With the help of reports and analytics, you can determine which time is the most effective for the event.

Originally posted on LorrieNielson.com.